http://www.articleofthefuture.com/

Elsevier invests in platform innovation bringing together solutions like SciVerse ScienceDirect, SciVerse Scopus and web/third party content into one point of access: SciVerse. Now, through the Article of the Future project, Elsevier is redefining the article and associated article page on SciVerse ScienceDirect to allow for an optimal exchange of formal scientific research between scientists.